Corporate reputation
in the Era of AI

What people see and experience online shapes how they think about your business.

Across AI-generated outputs, websites, search and social media, does the story they find reflect your strategy, performance and ambitions?

I help companies and leaders strengthen how they are understood… combining senior corporate communications judgement with practical digital expertise.

Erskine Advisory logo over a digital wave and office building
Erskine Advisory logo over a digital wave and office building

High-stakes corporate moments

Preparing for scrutiny, communicating clearly and protecting credibility when it matters most.

High-stakes corporate moments

Preparing for scrutiny, communicating clearly and protecting credibility when it matters most.

M&A & IPO prep and positioning

01

M&A & IPO prep and positioning

M&A & IPO prep and positioning

Financial performance reporting

02

Financial performance reporting

Financial performance reporting

Shareholder activism preparation and response

03

Shareholder activism preparation and response

Shareholder activism preparation and response

Crisis and special situations

04

Crisis and special situations

Crisis and special situations

Leadership transitions

05

Leadership transitions

Leadership transitions

Building reputation over time

Building understanding, trust and visibility over time.

Building reputation over time

Building understanding, trust and visibility over time.

Corporate reputation in AI

01

Corporate reputation in AI

Corporate reputation in AI

Corporate & IR website strategy

02

Corporate & IR website strategy

Corporate & IR website strategy

Leadership positioning and visibility

03

Leadership positioning and visibility

Leadership positioning and visibility

Digital channel and content strategy

04

Digital channel and content strategy

Digital channel and content strategy

Campaigns that build corporate reputation

05

Campaigns that build corporate reputation

Campaigns that build corporate reputation

About

About

Rick Sellers

A senior digital corporate communications advisor with over two decades of experience helping global organisations shape how they are understood by corporate audiences through digital channels and creative campaigns. I work directly with businesses and alongside communications agencies, providing focused advice and ongoing support.

Partner

Brunswick Group

2021-2025

Director, Digital Strategy

MerchantCantos (part of Brunswick Group)

2014-2021

Director of Strategy and UK Operations

Comprend (formerly KW Digital / King Worldwide)

2012-2014

Head of Consulting

The Group

2003-2012

Partner

Brunswick Group

2021-2025

Director, Digital Strategy

MerchantCantos (part of Brunswick Group)

2014-2021

Director of Strategy and UK Operations

Comprend (formerly KW Digital / King Worldwide)

2012-2014

Head of Consulting

The Group

2003-2012

The people that matter

I’ve advised listed companies, growing businesses and individual leaders across sectors and markets - through critical corporate moments and the ongoing work of building reputation.

The people that matter

I’ve advised listed companies, growing businesses and individual leaders across sectors and markets - through critical corporate moments and the ongoing work of building reputation.

  • Rick provided impactful digital and creative advice in a high-profile activist situation. Crucially, it was more than just guidance - it was practical and outcome-driven."

    Tim Rowbottom

    ex-Head of Reputation - Global Financial Institution

  • How our audiences research the topics most important to our members has changed. In an AI-driven world, Erskine Advisory helped us understand the landscape and take the steps needed to ensure our point of view is seen and heard."

    Duncan McCourt

    CEO - Sustainable Aviation

  • Rick provided impactful digital and creative advice in a high-profile activist situation. Crucially, it was more than just guidance - it was practical and outcome-driven."

    Tim Rowbottom

    ex-Head of Reputation - Global Financial Institution

  • How our audiences research the topics most important to our members has changed. In an AI-driven world, Erskine Advisory helped us understand the landscape and take the steps needed to ensure our point of view is seen and heard."

    Duncan McCourt

    CEO - Sustainable Aviation

  • Rick provided impactful digital and creative advice in a high-profile activist situation. Crucially, it was more than just guidance - it was practical and outcome-driven."

    Tim Rowbottom

    ex-Head of Reputation - Global Financial Institution

  • How our audiences research the topics most important to our members has changed. In an AI-driven world, Erskine Advisory helped us understand the landscape and take the steps needed to ensure our point of view is seen and heard."

    Duncan McCourt

    CEO - Sustainable Aviation